WHEN WE STARTED CANARY

The whole idea was to bring back the pure fun of snowboarding — just riding, laughing, and vibing — and share it with as many people as possible, without losing that core spirit weʼve had since day one on a board.

At some point, we all felt snowboarding was getting a bit too serious, too far from what the average rider could actually enjoy. So we thought, why not make something simple and fun? Thatʼs how the TNT rail jam was born — super easy setup, features anyone could ride, and the judging? Rider to rider. Everyone got a little something, and the top shredder of the day usually walked away with a board.

But the cool part? The best rider wasnʼt just the one throwing the biggest tricks — it was also about creativity, energy, how much hype you brought to the crowd, and just your overall vibe. All ages, levels, and genders were welcome, and our dude Kirschi was out there on the mic keeping the crowd fired up all day long.

THE VERY FIRST TNT SESH

Went down in the Dolomites, right when the whole Corona thing was about to explode. People were freaking out, rushing home, scared theyʼd get stuck away from their families. But we ran it anyway — and honestly, that day everyone on the mountain stopped by the Playground, had fun, and for a few hours, totally forgot what was going on in the world.

After the whole Covid chaos, we brought TNT back around Europe — and every season, we kicked things off at the Hintertux Opening. By 2024, weʼd actually become an official side event of the Opening weekend, and now every first day of the Opening weʼve got riders coming up, giving us high-fives, and saying how stoked they are that thereʼs a chill, easy event like that on the hill.

For us, itʼs honestly a blessing to spread some fun, smiles, and good vibes — and it feels like weʼve really done something awesome for snowboarding.

#WEARESTILLTHECANARYCARTEL